Marketing Archives • S'more Brands

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Why paid advertising sucks (and what you can do about it)

by Erik | Jul 22, 2019 | Advertising, Marketing

Paid ads totally suck. That’s a strange thing for someone who manages paid advertising campaigns to say, yeah? I guess I should clarify before all my clients fire me. Paid advertising can absolutely generate leads and sales and it should probably be a good part...

The 2018 photography business survey results

by Erik | Dec 11, 2018 | Marketing, S'more Brands

We asked the professional photography community one key question: What’s your #1 business challenge? Let’s look at the results and see how we might be able to solve the biggest reason photographers aren’t making what they should or enjoying the...

Should your photography business be specialized?

by Erik | Oct 21, 2018 | Branding, Marketing

Almost everyone starts off shooting anything they’re able to book. And photographers aren’t alone, most service providers take on every client they can get when they start off. I know I did. But at some point, specializing becomes the way forward. Why? Really,...

Why paid advertising sucks (and what you can do about it)

The 2018 photography business survey results

Should your photography business be specialized?

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