Yes, people judge you based on how your website looks.
This project happened to be simplified by the gorgeous images Dan supplied. Sure, there’s nuance involved in designing a great website, but if you can show images that make potential clients say “I want that” and then give them an easy way to get in touch, you’re most of the way there.
A photographer’s website usually doesn’t need to do anything fancy, but it needs to do what it does in an elegant way that won’t interfere with the work—while highlighting what makes the photographer the right choice for the right client.
Armed with that information, we wrote up a complete Branding Survival Guide that guided the direction of his branding project. Using the guide as our roadmap, we quietly got to work developing design concepts and setting up the framework of his website.
A week later was our second and final scheduled meeting, it was Brand Camp day! Dan and the team met via video conference and hunkered down to get all the work done. We revealed our logo concepts, from which Dan was able to select the one that would lead to his new job title, “Unicorn Capturer.” Next, we focused on the website and all the other branding materials.
Dan was there the entire time, getting his portfolio images uploaded, providing feedback in real-time, and learning the ins and outs of his new website. It was an intense day, and we went a little long, but in the end, we had the brand that would help Dan stand out as the obvious choice to his ideal clients.
“If you’re lacking branding, you’ve got to contact Erik and Lalena…
Owner, Dan Bushkin Photography
So, what do you need help with?
Click the button below to tell us a bit about how we can help. The S'more Brands founder, Erik, will review your request and get back to you.