An E-commerce Case Study
The Bandelettes story is what entrepreneurship is all about. Identify a big problem, create an awesome solution, and then work your butt off getting the word out.
Bandelettes is a long time e-commerce client. That means we’ve had the opportunity to work on a lot of different pieces of the business, from keeping the platform running smoothly during periods of peak traffic, to a complete website redesign, content strategy, and email marketing implementation. We also had the opportunity to work on Conversion Rate Optimization (CRO), where we were able to influence a significant increase in conversion rate and average order value.
Here are some results after our website relaunch and CRO campaign
- Conversion Rate Increase 28% 28%
- Items Sold Increase 44% 44%
- User Engagement Increase 39% 39%
- Page Speed Improvement 62% 62%
We believe in a data-driven approach to e-commerce. When we start a project, we identify the key indicators that’ll be used to judge success.
In the case of Bandelettes, we were primarily concerned with the metrics that directly translate to increased sales revenue.
That meant focusing on increasing the conversion rate, average order value, and customer lifetime value. If you can make incremental improvements in each of these areas, they combine to create large boosts in revenue.
Buying a theme is fine when you’re starting off… But limitations will get in the way of your progress.
The original Bandelettes website was built on a premium WordPress theme. It looked okay… but business needs demanded extensive customization. There’s a point where it’s best to start over with a new solution that’s better suited to where you are and where you want to go. That’s why we created a custom design and significant custom functionality for the new Bandelettes website.
Every business has unique challenges, we’ve found this to be particularly true for high-volume e-commerce businesses. The beauty is, when you overcome some of these challenges with technology, you start to see big improvements in areas like customer service, returns and exchanges, and order fulfillment processes. Basically, a great website can make your entire business run more smoothly.
Fill out the form below to see if we can help you build an e-commerce site that converts like crazy!